My name is Sui Li Chan — the artist's name is RUAE (瑞). I currently work as a Creative Strategist & Designer at Aequa & Co., a men’s fine jewelry brand based in Hong Kong.

I’m passionate about curating experiences both in physical and digital forms. Growing up, I practiced art, design, and music in many forms and have always been interested in creatives. I constantly find myself reimagining designs and exploring the “what-ifs” of anything I interact with, whether a screen interface, physical space, or product packaging.

I’ve recently found joy in designing merchandise and accessories such as shoe charms, keychains, bracelets, and tote bags. For the sake of creative instincts,  

I thrive at the intersection of aesthetics and audience engagement. Whether it’s crafting brand visuals, developing collection campaigns, or analyzing consumer behavior to drive results, I love turning ideas into impactful experiences.

When I’m not glued to my screen, you can find me locking in pilates sessions at studios, inhaling food at the newest restaurants, or singing my heart out at a karaoke bar.

I graduated from New York University with a major in Integrated Design and Media (B.S.).